Prospect on what your accounts are hiring for
A company staffing a function is a company spending on it. If five support roles are open, someone has decided support is a problem worth money — which is the conversation you wanted to have anyway.
Most prospecting signals tell you what a company is, not what it is doing. Headcount and sector describe a steady state; a funding round tells you money arrived but not where it went. An open role tells you where it went.
Canonical reads company job boards weekly and turns them into filters you can prospect on: which function has open roles, where, and at what level. Coverage is roughly 20,000 companies, so this narrows a list sharply rather than expanding it — which is usually what a rep wants.
The problem
Intent data is either expensive, opaque, or both, and most of it is inferred from browsing behaviour you cannot verify. Meanwhile the clearest statement of intent a company makes is sitting on its own careers page, and no prospecting tool lets you filter a company list by it.
How Canonical solves it
Search Canonical for the accounts whose open roles match what you sell. A company hiring its first data engineers is buying a data stack; one opening a dozen support seats is feeling volume. Combine the hiring filter with headcount, geography and funding stage to get a verified account list keyed by domain, ready for your sequencer.
How it works
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Pick the function your product serves
Ask for companies hiring in sales in Bangalore, or companies hiring support staff, and Canonical maps the role words onto the functions it tracks.
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Narrow to your segment
Add headcount bounds, headquarters, funding stage or sector so the list matches your ICP rather than everyone with a careers page.
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Re-run weekly for fresh signal
Posting data refreshes weekly. A recurring search through the MCP server shows you which accounts started hiring for your function since the last run.
Run these signals
Each one opens Canonical with the hiring filters already set — nothing to retype.
- Hiring in sales An open sales req is a company funding growth. Territory expansion shows up here weeks before an announcement.
- Hiring support staff Support hiring tracks customer volume -- a company scaling service is a company with customers to serve.
- Hiring finance leadership A finance leadership req often precedes a raise, an audit, or a systems purchase.
Example searches
Typed in plain language instead of filters — the interpreter turns each into the same criteria.
- “companies hiring in sales in Bangalore”
- “B2B software companies hiring support staff with under 500 employees”
- “companies hiring finance staff in Germany”
Connect the Canonical MCP
Add Canonical to ChatGPT, Claude, or any MCP-compatible assistant and run this search, or schedule it, right in the chat. OAuth handles sign-in, and there are no API keys to manage.
Frequently asked questions
Why is hiring a buying signal?
Because a req is an approved budget line. A company opening roles in a function has decided that function needs investment, which is a far more concrete signal than inferred browsing intent — and it is stated publicly by the company itself.
Does this show me individual job postings?
No. Canonical is a company graph, so the hiring data is rolled up per company: which functions are open, in which cities, at which level, and how many roles are open in total. You get accounts, not a feed of postings to de-duplicate.
Can I combine hiring with funding?
Yes, and it is a strong pair. A recent round tells you money arrived; an open req in your function tells you where it is going. Filter on both in one search.
How current is the data?
Job boards are read weekly and closed roles drop out, so the filters reflect what is open as of the most recent refresh rather than a historical archive.